My Story

As a pharmacist, I’ve always been deeply invested in understanding ingredients, their quality, their impact, and their ability to enhance both well-being and confidence. But beyond science and formulation, I’ve always believed that beauty should be simple, empowering, and accessible to everyone. That’s why I created La Beauté D'Alia, a brand that blends expertise with passion, offering high-quality, multi-purpose makeup designed to simplify routines without compromising performance.

I wanted to create something that goes beyond just beauty, a brand that truly serves. It had to have the best pigmentation, the finest ingredients, and a formula that works for everyone, across all skin tones and lifestyles. Whether it's a busy professional, a mother on the go, or a beauty lover experimenting with self-expression, La Beauté D'Alia is designed to adapt. Versatile, buildable, and effortless, each product is made to enhance, not complicate. 

Inspired by beauty, created for you. Our products are more than just makeup, they are tools for confidence, creativity, and self-expression. Makeup should never feel restrictive; it should adapt to you, not the other way around. Whether you want to enhance, experiment, or express, La Beauté D'Alia is here to celebrate your beauty, your way. 

But most importantly, beauty should give back. La Beauté D'Alia stands for more than just makeup, it stands for lifting each other up, supporting women and communities, and ensuring that everyone has the confidence to shine in their own way. With initiatives like "Makeup That Makes Up," we are dedicated to making beauty a source of empowerment. 

Because at the end of the day, makeup isn’t just about how you look, it’s about how you feel. And at La Beauté D'Alia, we’re here to make sure you feel unstoppable.